Discovering and experiencing Parma and the many events in the city and in the area becomes easier thanks to the Parma Card.

As part of the appointment of Parma as the Italian Capital of Culture 2020 + 21, the card is available from January 1, 2021 and is presented as an easy tool to have everything that the city and the area offer at hand. Already available for online purchase, the Parma Card is aimed at tourists but also citizens with different methods of purchase and use. The Parma Card will offer benefits and competitive rates for access to the city’s tourist-cultural system, local transport and the bike-sharing service with an eye to safety at this particular time.
The members of the Parma City of Gastronomy product club also participate in the initiative with discounts and promotions, the list (constantly updated) at the bottom of the text. The Parma Card for citizens is valid for 365 days, while the one for tourists (which will also include the bike sharing service and public transport) lasts 72 hours. Then there is a third option, the one for regular visitors with annual validity. All options are activated via QR Code with the first use or entry.


The cost of the Parma Card, until June 30 2021, is € 5 for the Open Culture initiative which allows access to the multimedia contents of the Parma2020 + 21 exhibitions. From July 2021, it will be possible to buy it at the ordinary price of 21 €.

The Parma Card is already available online on the platform, another useful tool to stay updated on events and news. Do not forget the free Parma2020 app, already available for download on all smartphones. For all the info and to download your card

Parma City of Gastronomy for Parma Card

Food Museums
Discounted admission of € 1 on the entrance ticket. € 1 discount on the purchase of the Musei del Cibo Card


Where to Sleep

R&B Blue Garibaldi 👉 discounts, promotions, customizations
B&B Il Pozzo e La Macina 👉 10% discount on the cost of bed and breakfast service
Agriturismo Il Mondo 👉 10% discount
Palazzo Dalla Rosa Prati 👉5% discount on overnight stays and all services offered by the hotel for bookings made directly
B&B La Ca’ Tòrta 👉 10% discount
Hotel Verdi 👉 sconto del 10% on the best daily price
-Tolasudolsa Rooms, Breakfast & Mountain Bike 👉 10% discount on overnight stays
Relais 12 Monaci 👉 5% discount on overnight stays
Agriturismo Ca’ Bianca 👉 for those staying at least 2 nights in half board in a double room (2 people), the VALTARO FOOD BAG containing: 1 Regina del Bosco Beer with chestnuts from the TURRIS BIRRA company, 1 Pack of Mountain Parmigiano Reggiano from Porcari & Tambini, 1 extra 235g jam and 1 packet of Viola di Parma biscuits from Agriturismo Ca ‘Bianca
Agriturismo Rocca di Valle di Castrignano 👉 15% discount on accommodation and 10% discount on the activities


Where to Eat

Restaurant Unicorno 👉 10% discount
Meet Hamburger Gourmet 👉  5% discount
Restaurant 12 Monaci 👉 complimentary welcome drink
Antica Hostaria Tre Ville 👉 complimentary gadget


Producers, Shops and Delis

Salumificio Bre’ del Gallo 👉 10% discount  on the products
Salumi Minozzi 👉 a free strolghino and 5% discount on spending over € 50
Salumeria Ugolotti 👉8% discount on the purchase of products and drinks
Podere Cadassa 👉 10% discount on the purchase of typical cold cuts
Cantine Cerdelli 👉 complimentary bottle of wine
Vigna Cunial 👉 discount bonus of € 10 for the purchase of at least € 60
Oinoe Vini 👉  10% discount for the purchase of at least €  100
Monte delle Vigne 👉 10% discount coupon applicable on the purchase of bottles and on Wine Experience packages (guided tour with tasting)


Tourist Guide and Services

ARTEMILIA tourist guides 👉 10% discount
Elisabetta Ivaldi  tourist guide 👉 10% discount  on guided tours (tastings and entrance tickets excluded)
Daniela Lanfredi tourist guide👉 10% discount  on guided tours (tastings and entrance tickets excluded)
Monica Vanin  tourist guide 👉 10% discount
Food Valley Travel & Leisure 👉  10% discount on half-day or full-day experiences that can be booked online in Parma and its province
Bike Food Stories 👉 € 5 discount per person
Giorgio Genovese guide MTB 👉 10% discount on single or group guided tours of at least 1/2 day
Itinera Emilia tourist guides👉 10% discount  on guided tours (tastings, transportation and entrance tickets excluded)
Elena Ravazzi Asada tourist guide 👉 10% discount per person on each iniziative


Piazza Garibaldi, 1 43121 Parma

+39 0521 218889