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Parma. A city and a territory with many identities. There is the Parma of Culture, which also in 2021 will retain the title of Italian Capital of Culture: we think, for example, of absolute masterpieces of architecture such as the Cathedral and the Baptistery, the Monumental Complex of the Pilotta, which also houses a work by Leonardo da Vinci, the Torrechiara Castle or a unique space like the Masone Labyrinth.

There is the Parma of Music, which orbits around the Regio Theatre and which pulsates with passion for Maestri such as Giuseppe Verdi and Arturo Toscanini. With a program that has its gems in the Verdi Festival and Verdi OFF, an extraordinary example of contamination between the art of seven notes and urban spaces.

And then there is the Parma of Food, to which UNESCO already in 2015 attributed the recognition of Creative City of Gastronomy, the first in Italy to deserve it: a title that only 36 cities in the world can boast. A title that aims to be first and foremost a recognition of a heritage of PDO and PGI excellences – from Parmigiano Reggiano PDO to Prosciutto di Parma PDO, from Culatello di Zibello PDO to Salame Felino PGI, from Coppa di Parma PGI to Fungo di Borgotaro, passing through the DOC Vini dei Colli di Parma – without equal. Parma UNESCO Creative City of Gastronomy is also synonymous with a precise gastronomic identity, centuries-old traditions, passions, talents, a know-how of the supply chain jealously guarded and handed down. And which translates into a series of records: did you know that Parma is the first city in the world for the production of dry pasta? And that Parma is the first Italian district for the production of canned tomatoes? And that this is where the largest companies of canned fish in Italy are concentrated?

This is why food is one of the keys to discovering authentic Parma. The merit is also due to a governance model that sees institutions, companies, cultural actors, the world of catering, professional associations and private citizens collaborate: they deserve the credit for having believed in the potential of Parma as a foodie tourist destination and for having promoted a series of increasingly important events on the national scene, from Cibus Off, the Cibus’s fuorisalone, to Gastronomic September, passing through the Cena dei Mille. Without giving up, even when stopping would have been easier.

Always looking ahead.

Parma is waiting only for you: ready to hug you and give you an immersive experience,
in the name of hospitality, excellence and welcome.


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